Leadership Series #2: For Corporations and Their Stakeholders, Doing Well is No Longer Doing Enough.
Whether you call it “social responsibility,” “cause marketing,” or “community relations,” a company’s efforts to “give back” to the community are becoming increasingly important to customers, investors, partners — and the world at large. In fact, according to a 2017 Cone/Echo CR Opportunity Study: 93% of consumers think companies should raise awareness for causes.
This isn’t just “feel good” feedback. The same Cone/Echo study notes that 94% of people would switch from one brand to another (all else being more or less equal) if the brand was associated with a good cause.
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